Pop-Tarts and Liquid Death team up for a Frosted Orange toaster pastry

Growing up, the perfect breakfast combo was a frosted Pop-Tart and a cold glass of orange juice. Pop-Tarts has now decided you should be able to get the whole experience without dirtying a glass, teaming up with Liquid Death for a limited-edition Frosted Orange toaster pastry.

The new flavor, officially called Pop-Tarts Liquid Death Squeezed to Death Frosted Orange, is inspired by the beverage brand's orange soda-flavored sparkling water. It features an orange-colored crust with a buttery sweetness reminiscent of sugar cookies, a citrusy filling, and a coat of frosting finished with orange sprinkles. It arrives at participating retailers in November.

This is actually the second round of flavor-swapping between the two brands. "First we made Liquid Death iced tea taste like Pop-Tarts Frosted Strawberry. Now Pop-Tarts has returned the favor with a toaster pastry that tastes like our orange soda-flavored sparkling water," said Greg Fass, Liquid Death's vice president of marketing. "They're only around for a limited time, so grab a box while you can."

A busy year for the breakfast aisle

Pop-Tarts has already had a packed 2026, rolling out Super Stuffed versions for anyone who felt the originals were skimping on filling. Kim Holowiak, Pop-Tarts' director of growth and marketing, said the Liquid Death partnership gives the brand room to play with flavors outside its usual lineup.

Fans seem on board before the boxes even land. "Incredible, I will need 10 boxes now please," one person commented, while another kept it simple with "Super into this."

If you want to try them, 12-count boxes carry a suggested price of $4.69 and 16-count boxes run $4.97. Pop-Tarts hasn't announced an end date for the release, so don't drag your feet: there's no telling how long you'll be able to track down a juiced-up box.