Legendary models and former Victoria's Secret "angels" Heidi Klum, Tyra Banks, Candice Swanepoel and Alessandra Ambrosio have reunited in a new advertising campaign for the Skims underwear brand owned by Kim Kardashian. Models demonstrated underwear from the Fits Everybody line. For many years, I witnessed how Tyra, Heidi, Alessandra and Candice laid the foundations and were fashion icons and entrepreneurs. And to bring them together for the first time in this campaign is a dream. All these women are pioneers, and I am very glad that I can celebrate their contribution in this way," Kim Kardashian told WWD. She herself also took part in the filming together with the models.
When Kim Kardashian called me and offered to reunite me and these incredible women for Skims, I was intrigued. And here we are! I haven't shown underwear since I left the runway, but it was like riding a bike. The poses have returned and become even more daring than before," Tyra Banks shared her emotions on Instagram (owned by Meta, recognized as an extremist organization in the Russian Federation).
This is not the first Skims collaboration with fashion industry icons - for example, last year supermodel Kate Moss became the face of Skims. Megan Fox, Kourtney Kardashian and Demi Moore's daughter Rumer Willis also starred for the brand.