Sydney Sweeney showed off her brand's new lingerie collection
28-year-old actress and entrepreneur Sydney Sweeney shared a new photo shoot with fans: the star posed in soft pink lingerie from her own brand, Syrn.
For the new shoot, Sweeney chose a set from the Starlet Halter Unlined Bra collection. The soft pink bra with thick straps and lace trim was paired with matching panties with a ruffled waistband, garters, and heels with satin ribbons draped around the ankle. Voluminous waves and a red rose completed the look.
As a reminder, Sweeney launched her Syrn lingerie line in January 2026. The brand's promotion wasn't without its own controversy. Sweeney filmed herself and her friends throwing bras at the Hollywood Sign. It was later revealed that the campaign hadn't been approved by the Chamber of Commerce.
Sweeney's very image in Hollywood has long been a source of controversy. Curiously, the thriller "The Maid," starring her, grossed over $305 million on a $35 million budget and is officially getting a sequel. Meanwhile, the biopic about boxer Christy Martin, despite critical acclaim, flopped miserably at the box office. The reason for Sweeney's rollercoaster career is believed to be her political controversy among the liberal establishment. She is disliked for her open support of Republicans (she is registered as a Republican in Florida), and after a controversial American Eagle ad featuring a play on the word "great genes," she was accused of promoting eugenics.
At the same time, Sweeney herself regularly complains about hypersexualization in the industry, but continues to undress for explicit shoots, which some call hypocrisy, and others - a woman's right to control her own body. 
As with her volatile career, the actress's personal life hasn't been all smooth sailing either. She dated 42-year-old businessman Jonathan Davino for seven and a half years. They got engaged in 2022, but they suddenly broke up in the spring of 2025, calling off the wedding. Sweeney is currently dating 44-year-old music producer Scooter Braun.
Photo: syrn/Instagram* *
