The day before it became known that Kim Kardashian again became an ambassador of the Balenciaga fashion house. After this, the reality TV star faced criticism online: many of her fans considered such an act inappropriate after the brand’s scandalous advertisement, in which children pose with BDSM paraphernalia. Because of this, the brand was accused of promoting pedophilia.
“Of all the brands, she chose the one that was accused of promoting pedophilia. Although she’s not even surprised,” “Money is all that matters to her,” “Where will she keep all the money and fame when she’s gone?” —users write..
Kardashian was also accused of hypocrisy: after the scandal surrounding the brand, she spoke out and stated that she was outraged and condemned such advertising. “But now that she realized that it was safe for her business, she decided to return,” the users noted.
Kim Kardashian collaborated with the brand for a long time before the fashion house found itself at the center of a major scandal in 2022. In addition to children with BDSM attributes, the photo also contained a court document justifying child pornography. According to Balenciaga, the props were not approved and were placed by the production company without the brand's knowledge. After the scandal, the Balenciaga brand and its creative director Demna Gvasalia issued a public apology.
After the scandal, Kardashian changed her image and avoided Balenciaga items for some time.