Hailey Bieber stars in a shell bodice and bunny hat in the Rhode advertising campaign

Juliette Morgan
Hailey Bieber stars in a shell bodice and bunny hat in the Rhode advertising campaign

Cosmetics brand Rhode has introduced a new product: Pineapple Refresh cleanser. On this occasion, the founder of the company, Hailey Bieber, released an advertising campaign in which she herself starred along with Candice Swanepoel and other models.

Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*
Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*

Pictures from a tropical-style photo shoot decorated the calendar, which was included in the gift beauty box. On the cover of the calendar, Hayley poses on the beach in a shell bodice, while other shots show her in more skimpy swimsuits, complete with a bunny hat and diving gear.

Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*
Хейли Бибер
Хейли Бибер
Хейли Бибер/Фото: rhode/Instagram*
Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*
Хейли Бибер
Хейли Бибер/Фото: rhode/Instagram*
Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*
Хейли Бибер
Хейли Бибер/Фото: haileybieber/Instagram*
Кэндис Свейнпол и Хейли Бибер
Кэндис Свейнпол и Хейли Бибер/Фото: rhode/Instagram*

Despite the summer theme of the campaign, there are many images in the slavic girl style: models wear UGG boots and earflap hats along with bikinis.

Хейли Бибер
Хейли Бибер/Фото: rhode/Instagram*

Pineapple Refresh Cleanser will be available on January 25th. “Don’t go to grandma, with such photographs he is guaranteed to become a soldier,” the media commented on the premiere on the “Fashion Chronicles of Evil Pussy” telegram channel.

Previously, Hailey Bieber repeated the iconic image of Carmen Electra from Scary Movie.

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