The network is discussing the chief designer of Zara women's collections, Vanessa Perilman, who in June 2021 came into conflict with a model of Palestinian origin, Kaher Harhash. Vanessa then wrote in a personal message to Kaher: “Perhaps if your people had been educated, they would not have blown up hospitals and schools in Gaza that Israel helped fund.” Netizens demanded a boycott of the designer and brand. But Perilman, judging by her LinkedIn profile, was not removed from her position.
On December 12, Zara representatives responded to criticism of the scandalous advertising campaign, in which they saw references to the events in the Gaza Strip. “The statues are wrapped in exactly the same style in which the dead are buried in the Muslim tradition. The dead are wrapped in white sheets tied in a certain way. This was noticed by Muslims calling for a boycott of Zara,” write the admins of the “Ruthless PR Man” telegram channel.
Inditex, which owns Zara, initially said it had removed ads featuring mannequins and statues from the homepage of its website and app as part of a planned content update. However, later representatives of the brand apologized and wrote that the campaign was conceived back in July, and filming took place in September. The main idea is to demonstrate the artisanal production of clothing in an artistic context.