Zara advertising campaign accused of resemblance to photographs of destruction in the Gaza Strip

Juliette Morgan
Zara advertising campaign accused of resemblance to photographs of destruction in the Gaza Strip

A new Zara advertising campaign featuring Kristen McMenamy has caused an online scandal. Users are calling for a boycott of the brand because of pictures that remind them of the events in the Gaza Strip.

The Jacket campaign is part of the Atelier series, which the brand describes as "a limited-edition collection that celebrates a commitment to craftsmanship and a passion for artistic expression." It was shot by fashion photographer Tim Walker and published on Zara's Instagram* on December 7th.

The photo shoot is a series of photographs in which the famous model Kristen McMenamy poses against the background of destroyed walls and debris of mannequins. Around her there is dust, drywall, stones and statues: some of them are missing limbs, while others are wrapped in white cloth. 6669[/img]

Кристен Макменами для Zara
Кристен Макменами для Zara
Кристен Макменами для Zara
Кристен Макменами для Zara
Кристен Макменами для Zara
Кристен Макменами для Zara

Under posts on the brand’s account, users left thousands of comments calling for a boycott. They call the new campaign insensitive and even deliberately provocative: some saw references to Palestine in a hole in the wall that supposedly resembles a geographical map of the state.

"You are sick! Boycott Zara forever. The most clueless ad I've ever seen," "As if people wouldn't notice the Palestine map," "You'd have to be heartless with real mental health issues to actually pull off a campaign like this. Thank you for showing your demonic values ​​and black heart. Bravo," "This is disgusting. What kind of sick, twisted and sadistic images am I looking at? ", "We have all seen the shocking images of shrouded bodies from the Gaza Strip... This is clearly a deliberate mockery of the Palestinians. They know exactly what they are doing,” subscribers react.

The Zara brand did not respond to the backlash and did not remove the campaign photo with comments from its page, except for one photo in which Kristen, wearing a studded leather jacket, holds a mannequin wrapped in white fabric on her shoulder.

The Cut notes that the campaign was developed in the summer and filmed in September - before the events in Gaza, and, as stated, was not intentional. And the decorations should supposedly remind of the artist’s creativity and workshop.

The scale of the scandal can be compared with the famous “cancellation” of Balenciaga last year.

More in the section Celebrity

"I feel like I've thrown off shackles." Tatyana Kim says she's happy after divorce, reveals she's experienced domestic violence many times
Celebrity

"I feel like I've thrown off shackles." Tatyana Kim says she's happy after divorce, reveals she's experienced domestic violence many times

She spoke at the BeWoman forum.

Dark Shades and "Autumn French": 13 Trendy Manicure Ideas Like Hailey Bieber and More
Celebrity

Dark Shades and "Autumn French": 13 Trendy Manicure Ideas Like Hailey Bieber and More

Save and show to your master.

Woody Allen appeared in public with his wife for the first time in a long time amid accusations of pedophilia: they appeared at a party for a sex app
Celebrity

Woody Allen appeared in public with his wife for the first time in a long time amid accusations of pedophilia: they appeared at a party for a sex app

Earlier, his ex-wife Mia Farrow accused him of sexually assaulting her adopted daughter, who confirmed the allegations.

One Tree Hill star reveals she had sex on a schedule while in a cult
Celebrity

One Tree Hill star reveals she had sex on a schedule while in a cult

The actress admitted that she lived in a religious community for ten years, whose leader controlled her life.

Meghan Markle and Prince Harry buy a house in Europe to be closer to the royal family
Celebrity

Meghan Markle and Prince Harry buy a house in Europe to be closer to the royal family

The couple decided to become closer to the royal family.

He was worried about his lover's betrayal and trashed the room: what is known about the death of Liam Payne
Celebrity

He was worried about his lover's betrayal and trashed the room: what is known about the death of Liam Payne

The musician fell out of the window of his hotel room. It was presumably a suicide.

Cameron Diaz appeared in public for the first time in a long time and spoke about returning to cinema after a ten-year break
Celebrity

Cameron Diaz appeared in public for the first time in a long time and spoke about returning to cinema after a ten-year break

The Mask star will return to screens in 2025.

'It's Gonna Be A Good Day': Liam Payne's Final Video Goes Viral After His Death
Celebrity

'It's Gonna Be A Good Day': Liam Payne's Final Video Goes Viral After His Death

The musician's fans consider the video mystical.

Former One Direction Member Liam Payne Found Dead
Celebrity

Former One Direction Member Liam Payne Found Dead

He was 31 years old.

Vladislav Bakalchuk demands that after his divorce from Tatyana Kim, his children live with him
Celebrity

Vladislav Bakalchuk demands that after his divorce from Tatyana Kim, his children live with him

He also wants the joint property to be divided 50/50.


"I feel like I've thrown off shackles." Tatyana Kim says she's happy after divorce, reveals she's experienced domestic violence many times
Celebrity

"I feel like I've thrown off shackles." Tatyana Kim says she's happy after divorce, reveals she's experienced domestic violence many times

Dark Shades and "Autumn French": 13 Trendy Manicure Ideas Like Hailey Bieber and More
Celebrity

Dark Shades and "Autumn French": 13 Trendy Manicure Ideas Like Hailey Bieber and More

Woody Allen appeared in public with his wife for the first time in a long time amid accusations of pedophilia: they appeared at a party for a sex app
Celebrity

Woody Allen appeared in public with his wife for the first time in a long time amid accusations of pedophilia: they appeared at a party for a sex app

One Tree Hill star reveals she had sex on a schedule while in a cult
Celebrity

One Tree Hill star reveals she had sex on a schedule while in a cult

Meghan Markle and Prince Harry buy a house in Europe to be closer to the royal family
Celebrity

Meghan Markle and Prince Harry buy a house in Europe to be closer to the royal family

He was worried about his lover's betrayal and trashed the room: what is known about the death of Liam Payne
Celebrity

He was worried about his lover's betrayal and trashed the room: what is known about the death of Liam Payne

Cameron Diaz appeared in public for the first time in a long time and spoke about returning to cinema after a ten-year break
Celebrity

Cameron Diaz appeared in public for the first time in a long time and spoke about returning to cinema after a ten-year break

'It's Gonna Be A Good Day': Liam Payne's Final Video Goes Viral After His Death
Celebrity

'It's Gonna Be A Good Day': Liam Payne's Final Video Goes Viral After His Death

Former One Direction Member Liam Payne Found Dead
Celebrity

Former One Direction Member Liam Payne Found Dead

Vladislav Bakalchuk demands that after his divorce from Tatyana Kim, his children live with him
Celebrity

Vladislav Bakalchuk demands that after his divorce from Tatyana Kim, his children live with him

Kate Moss, 50, and Carla Bruni, 56, make their Victoria's Secret catwalk debut
Celebrity

Kate Moss, 50, and Carla Bruni, 56, make their Victoria's Secret catwalk debut

55-year-old Jennifer Aniston stars in fitness brand ad
Celebrity

55-year-old Jennifer Aniston stars in fitness brand ad

Justin Bieber's Mother Survived Sexualized Abuse as a Child. Now the Internet Is Surprised How She Could Allow Her Son to Hang Out with P. Diddy
Celebrity

Justin Bieber's Mother Survived Sexualized Abuse as a Child. Now the Internet Is Surprised How She Could Allow Her Son to Hang Out with P. Diddy

Footballer Kylian Mbappe accused of rape in Stockholm
Celebrity

Footballer Kylian Mbappe accused of rape in Stockholm

Rome cleaner raped girls using his resemblance to Keanu Reeves
Celebrity

Rome cleaner raped girls using his resemblance to Keanu Reeves

Princess Charlene and Prince Albert II appear separately again
Celebrity

Princess Charlene and Prince Albert II appear separately again

Heidi Klum Faces Criticism After Posing in Lingerie with Daughter Again
Celebrity

Heidi Klum Faces Criticism After Posing in Lingerie with Daughter Again

Salma Hayek posts photo with Nicole Kidman amid row news
Celebrity

Salma Hayek posts photo with Nicole Kidman amid row news

Kanye West's Office Was a 'Sex Playground' and Bianca Censori Was a 'Sex Party Coordinator'
Celebrity

Kanye West's Office Was a 'Sex Playground' and Bianca Censori Was a 'Sex Party Coordinator'

New lawsuit filed against P. Diddy
Celebrity

New lawsuit filed against P. Diddy