After the premiere of the continuation of the series "Sex and the City", called "And just like that", the shares of the manufacturer of exercise bikes Peloton fell sharply. All because of that(beware of spoilers!) that one of the main characters, Mr. Big, whose role was played by Chris Noth, died of a heart attack after training on a simulator of this particular brand. In order to restore its reputation and stop the stock falling, Peloton decided on a clever marketing move. The company released a video in which it "resurrected" the hero of the Note. In it, Mr. Big enjoys life with his new lover, instructor Allegra, to whom he left Carrie Bradshaw.
I feel great. Maybe we should take another ride? Life is too short not to do it,
- Mr. Big is flirting with her.
At the end of the video, the voice of actor Ryan Reynolds sounds, who talks about the benefits of regular cycling.