The Pantone Color Institute has named the main shade of next year - blue with a purple-red undertone. The color was named Pantone 17-3938 Very Peri. The peculiarity of the new color is that for the first time, when determining the color of the year, a new shade was created, and not an existing one in the assortment was selected.
The creation of a new color for the first time in the history of our Color of the Year program reflects the ongoing global transformations and innovations. As society continues to realize that color is an important form of communication and a way to influence ideas and emotions, to engage and communicate, the complexity of this new shade of blue with a red-purple nuance highlights the huge opportunities that open up before us,
- Lori Pressman, vice president of the Pantone Color Institute, introduced the shade.
Recall that the colors of 2021 were yellow and gray.